1) Integrity First: Dr. Martin Luther King once said this, “On some positions, cowardice asks the question, is it expedient? And then expedience comes along and asks the question, is it politic? Vanity asks the question, is it popular? Conscience asks the question, is it right?

There comes a time when one must take the position that is neither safe nor politic nor popular, but he must do it because conscience tells him it is right.”

2) Live the Golden Rule: This is nothing more and nothing less, than treating others the way we would want to be treated in any given situation. We all get busy but we must always take the time to be kind to people. People usually want to do well and we strive to remember that.

3) Focused Customer Service: This is a part of Truthfulness. If we say we are going to deliver a service, then we must do so. Towards that end we strive to inculcate into our culture a “High Touch” relationship and responsiveness towards our clients.

4) People Always: We strive to surround ourselves with positive and dynamic people. We seek to encourage them to develop their full potential. We do this by creating conditions that will leverage their talents and passions to be a positive force in our company.